10 reasons not to bother blogging
There are a wide range of motivations to write a blog. Including:
- An enjoyment of writing
- Sharing knowledge with others
- Career progression
- To make money
- To give you a free platform to reach out to others
If you’re a blogger and your reasons aren’t on that list, I’d be interested to hear from you.
I started to think of my own reasons for writing a blog. I enjoy writing and talking about things I’m interested in (which I believe is not uncommon). Before starting my own blog, I had read hundreds of blogs by other people, many of them revolving around the art of blogging itself, giving me countless tips on how I could make my blog ‘successful’.
My attention was recently drawn to one such post titled, “20 Warning Signs That Your Content Sucks” – all capitalised of course, because it’s American. If you look through the post archives, you’ll notice that a large majority of the posts start with a number: “20 reasons…”, “5 ways…” “15 top tips…” etc, as apparently, this is a brilliant way to draw in readers.
So I admit it; I tricked you into my post with a catchy, number-led title, but I’m not really going to give you 10 reasons why you shouldn’t blog.
However, the internet seems determined to put you and me off of blogging altogether! To create a brilliant blog, we are apparently expected to:
- Spend strictly more than an hour writing each post
- Tempt our users to stay for more than two minutes, on average
- Receive fan mail
- Receive hate mail
- Be good at SEO, but not too SEO focused
- Get lots of comments
- Blog about one area of expertise & not much else
- Read a book on copywriting (at least 1)
- Speak on the phone to one of our blog readers for over an hour (does my sister count?)
- Write more than 1000 words a day and read more than 10 hours a week
These aren’t my rules, but the guidelines set out in the aforementioned Copyblogger post. Apparently, if we don’t do all of these things, then our content ‘sucks’.
Quite frankly, after I read this list, I wondered if it was worth continuing my blogging efforts. Working full-time in the city while doing a degree at the same time isn’t conducive to writing 1000 words a day and reading for 10 hours per week! So my content must suck, right? 😦
Or does it? I know people who write 1000 words a day and still don’t write effectively, while some of the most famous writers of our time only committed to writing as few as 300 words a day. And this brings me back to motivation. Am I doing this to have the best or most successful blog ever? No, probably not. I blog because I enjoy writing and sharing my ideas, and there’s a great satisfaction that comes on the occasions when people respond to them. I can imagine countless people getting put off from starting their own blog after reading articles like this, which quite frankly, I think are over prescriptive and should only be used for ideas rather than as guidelines.
So if you found my blog first (unlikely, admittedly), then don’t give up blogging yet! If you enjoy writing it, the chances are that people will enjoy reading it.
P.S I only spent 45 minutes writing this post. Oh noes, my content sucks 😦
Photo credit to Kilarin on Flickr
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