But I didn’t click ‘submit’!
I wanted to put out this quick post to gather people’s opinions on the practice of gathering people’s data from forms before they’ve clicked ‘submit’.
As a quick example – say you wanted to get a quote from a business to…refit your windows. You start to fill out the form on their website so they’ll contact you later to provide you with a quote. But halfway through the form you run out of time or, more pertinently, decide you don’t WANT this company to have your information on file. So you abandon the form and leave.
My question is – do you think it’s okay for the window fitting company to collect that abandoned data and, more importantly, use it?
I’ve encountered this question more than once in my professional career and have vociferously stated that I am against it. I am particularly against using the data to contact someone directly, as they made a conscious decision not to submit that data. The counter-arguments I’ve heard are generally:
- “If they ran out of time, then we are providing them with a useful service by contacting them.”
- “Hundreds of businesses do it. It counts as a semi-hot lead, as the person has shown some interest in your service.”
Filed under: Content & usability | 7 Comments
Tags: data collection