Posts Tagged ‘copywriting’

Over the last 3 years, it feels like the world has woken up to the advantages of online content. Working in digital, I’ve rarely needed to extol the virtues of content. But recently, someone suggested to me that on-site content could actually distract customers from the main goals of a website: to obtain new customer leads. […]


Yesterday, I had the pleasure of attending the very decent and very free BrightonSEO conference. Although I’m not an SEO specialist, I’m interested in the subject and wanted to take the opportunity to see my friend and ex-colleague, Erika Ungar (@erikau) give her first public talk. Gratefully, I was among the like-minded as I sat […]