Archive for the ‘Content & usability’ Category

Over the last 3 years, it feels like the world has woken up to the advantages of online content. Working in digital, I’ve rarely needed to extol the virtues of content. But recently, someone suggested to me that on-site content could actually distract customers from the main goals of a website: to obtain new customer leads. […]

This week, I was lucky enough to win a ticket to Econsultancy’s Digital Shorts event on the HMS President. Econsultancy looked after us with lots of free tea and drinks, a tasty lunch and a very nice venue. I was only slightly queasy by the end and decided to end my boat-themed day by catching the Thames […]

Yesterday, I had the pleasure of attending the very decent and very free BrightonSEO conference. Although I’m not an SEO specialist, I’m interested in the subject and wanted to take the opportunity to see my friend and ex-colleague, Erika Ungar (@erikau) give her first public talk. Gratefully, I was among the like-minded as I sat […]

I wanted to put out this quick post to gather people’s opinions on the practice of gathering people’s data from forms before they’ve clicked ‘submit’.  As a quick example – say you wanted to get a quote from a business to…refit your windows. You start to fill out the form on their website so they’ll […]

So Google wants us to go social. But what if we don’t have anything to say?

So it’s been a few months since I posted on my blog. Admittedly this is a poor show on my part, but on the other hand, I’ve been crazy busy. Today, I was inspired to share an extract with you which struck me as poignant: “Many writers let their sentences unfold experimentally on the page […]

Infographics. Video content. Punchy headlines. Outreach. Social Media. Going viral. How can you create content that guarantees success? Is there a formula that will inspire people to link back to you, in turn increasing your credibility and improving your search rankings? I’ve been watching the web closely for the last 3 years, and every day, […]