Archive for the ‘Content & usability’ Category
Can content = cannibalisation?
Over the last 3 years, it feels like the world has woken up to the advantages of online content. Working in digital, I’ve rarely needed to extol the virtues of content. But recently, someone suggested to me that on-site content could actually distract customers from the main goals of a website: to obtain new customer leads. […]
Filed under: Content & usability | Leave a Comment
Tags: content, copywriting
This week, I was lucky enough to win a ticket to Econsultancy’s Digital Shorts event on the HMS President. Econsultancy looked after us with lots of free tea and drinks, a tasty lunch and a very nice venue. I was only slightly queasy by the end and decided to end my boat-themed day by catching the Thames […]
Filed under: Content & usability | Leave a Comment
Tags: community management, content, LinkedIn, social media
Yesterday, I had the pleasure of attending the very decent and very free BrightonSEO conference. Although I’m not an SEO specialist, I’m interested in the subject and wanted to take the opportunity to see my friend and ex-colleague, Erika Ungar (@erikau) give her first public talk. Gratefully, I was among the like-minded as I sat […]
Filed under: Content & usability | 5 Comments
Tags: blog networks, blogging, copywriting, link building, SEO, social media
But I didn’t click ‘submit’!
I wanted to put out this quick post to gather people’s opinions on the practice of gathering people’s data from forms before they’ve clicked ‘submit’. As a quick example – say you wanted to get a quote from a business to…refit your windows. You start to fill out the form on their website so they’ll […]
Filed under: Content & usability | 7 Comments
Tags: data collection
So Google wants us to go social. But what if we don’t have anything to say?
Filed under: Content & usability | 3 Comments
Tags: content, social media
So it’s been a few months since I posted on my blog. Admittedly this is a poor show on my part, but on the other hand, I’ve been crazy busy. Today, I was inspired to share an extract with you which struck me as poignant: “Many writers let their sentences unfold experimentally on the page […]
Filed under: Content & usability | Leave a Comment
Infographics. Video content. Punchy headlines. Outreach. Social Media. Going viral. How can you create content that guarantees success? Is there a formula that will inspire people to link back to you, in turn increasing your credibility and improving your search rankings? I’ve been watching the web closely for the last 3 years, and every day, […]
Filed under: Content & usability | Leave a Comment
Tags: good content, Infographics, social media, video content
Worst. Unsubscribe. Ever.
On a similar note to my Mann Countrywide rant – I have been similarly unable to unsubscribe from JobsInKent.com job ad emails, which I subscribed to around 3 years ago. Today I received my usual unwanted email, and couldn’t help but laugh when I saw their unsubscribe link at the bottom. Obviously only added to […]
Filed under: Content & usability | Leave a Comment
Earlier today, my attention was drawn to a blog post by Nicholas Carr on the subject of ‘delinkification’. Simply put – he advocates the removal of hyperlinks from the body of online content, opting instead to list all relevant links at the bottom of the piece. A similar subject was covered within a blog post […]
Filed under: Content & usability | 1 Comment
Tags: delinkification, hyperlinks
I reckon I spend an average of 49 hours a week using the internet, sometimes more. Whether it’s for my job or my own personal use, me and the internet are like that (see picture). Every day I’m bombarded with links to content, photos, presentations, talks, music; you name it, I get it. As I […]
Filed under: Content & usability, General | Leave a Comment
Tags: blogging, content, usability, web design
Ensign Jen's personal log 